TSA Group featured on Marketing Magazine

How to Achieve Personalisation Through CX Tech

Personalisation in the customer journey is only possible when customer data is available. And because the topic of data is very broad, personalisation can often be clouded with several other tech trends such as automation or AI (artificial intelligence).

“Deploying CX tech to improve the level of personalisation consumers enjoy across your business is only as meaningful as the extent of the human interactions between your customers and your employees. After all, the customer experience is a human experience!”

Cameron Stuart, Principal Engineer at TSA Group, puts it plainly on where to focus on when it comes to achieving personalization through CX tech.

Read the full article on Marketing Magazine

TSA are Australia’s market leading specialists in CX consultancy and contact centre services. We are passionate about revolutionising the way brands connect with Australians. How? By combining our local expertise with the most sophisticated customer experience technology on earth, and delivering with an expert team of customer service consultants who know exactly how to help brands care for their customers.